E-Mail Marketing

E-Mail Marketing

E-Mail marketing remains strong if it is not thought of as a spam channel, but as a helpful accompaniment.

List constructionnewsletterAutomationsClick tip and funnel structure
01

Click tip as a powerful weapon

With clean tagging, segments and automation, contacts can be addressed much more appropriately.

Instead of rigid lists, interests, behavior and willingness to buy can be mapped out more precisely. This makes E-Mails more relevant.

02

10 reasons for E-Mail marketing

E-Mail marketing is powerful because it combines proximity, measurability and automation.

  • Personal approach through segmentation
  • Automated processes after registration, purchase or interest
  • Independence from social media algorithms
  • Measurable opens, clicks and results
  • A/B testing subject lines, content, and offers
  • Low shipping costs compared to many advertising channels
  • Nurturing leads, customers and returning buyers
  • Link to website, shop, payment provider or advertisements
  • GDPR-compliant consent via double opt-in
  • Scalable communication without having to handle each contact individually
03

Automation from professionals

Good automation relieves work without appearing impersonal. Timing, content and relevance are crucial.

We help with setup, interfaces, funnel structure and E-Mail routes that fit the customer journey.